Our Commitment to Your Privacy
Privacy Policy Effective Date: July 21, 2024
Overview
Massage Experts (“we” or “us”) provides this Privacy Policy to explain how we collect, use, and disclose the personal information that we collect when you use our website and other digital properties, communicate with us, and use our goods or services. We are committed to collecting, using, and disclosing personal information responsibly, limited to the extent necessary for the goods and services we provide, and in accordance with Canadian privacy laws.
Massage Experts is a multidisciplinary clinic committed to the highest standards of care by health care professionals.
This Privacy Policy applies to website visitors, customers who visit our Massage Clinics, customers who purchase our products or services, and any other ways in which you may communicate (e.g., via telephone) or interact with us (collectively, “you”).
This Privacy Policy does not apply to information we collect from our franchisees and/or their guarantors.
We adopt this Privacy Policy to inform consumers about our online and offline information practices, including comprehensive information about consumer rights and how consumers exercise those rights.
Please read this Privacy Policy and make sure you fully understand our policies and practices. If you do not agree with our policies and practices, your choice is to not use our websites, purchase our products or services, or interact with us.
Otherwise, by (i) accessing or using our websites, (ii) purchasing our products or services, (iii) visiting our Massage Clinics, or (iv) communicating or interacting with us (collectively, our “Services”), you are thereby confirming and acknowledging this Privacy Policy as it applies to our collection and use of your personal information.
Changes to this Privacy Policy
This Privacy Policy may be reviewed and changed. We reserve the right to amend this Privacy Policy at our discretion, at any time. When we make changes to this Privacy Policy, we will post the updated policy on our websites and update the Effective Date.
Types of Information Collected
Massage Experts collects personal information from you directly when you interact with our website, request, and utilize our goods and services, complete a client survey, and otherwise communicate with us, including with one of our health care professionals. The personal information we collect may include, but is not limited to, the following:
- contact information, such as your name, email address, phone number, and mailing address;
- health information, such as your health history, individual’s family health history, information about the individual’s physical condition and physical function;
- demographic information, such as your age, gender, and occupation;
- billing information, such as your credit card number, CVV/CVC, expiry date, and billing address;
- information we generate about you, including the observations or opinions of our professionals and information relating to your use of our goods or services;
- account registration information, such as your username and/or email address, password, and password hints and security questions;
- device and connection information, such as cookies and other tracking information, Internet Protocol (“IP”) addresses, browser type, language, domain name, referral data, and website or other platform access times; and
- any other personal information for which we may obtain your consent from time to time.
How We Share Information
We may transfer personal information to third-party service providers with whom we have a relationship and who assist us in providing our products and services. These third-party service providers are acting on our behalf in respect of the personal information that we transfer to them. Some of these third parties may be in jurisdictions outside of Canada, including the United States and the EU. The privacy laws applicable in other jurisdictions may differ from those in Canada.
We only transfer personal information that is reasonably necessary for the purposes intended. When transferring personal information to third-party service providers, we employ reasonable contractual and/or other means to ensure those third parties provide a comparable level of protection against the personal information. Third parties are prohibited from using your personal information for unrelated purposes. Accountability for any personal information that is transferred to third-party services providers remains with us.
We may disclose personal information to third parties, such as private insurers or motor vehicle accident insurers, for the purpose of obtaining payment for goods or services rendered to clients. These third parties will typically have the client’s consent and/or legislative authority to direct us to collect and disclose to them certain information to demonstrate the client’s entitlement to this funding. Once disclosed, personal information will be handled in accordance with the third-party’s privacy policy and statutory or other obligations.
We may also disclose personal information to the associations, boards, and/or provincial regulatory bodies (“regulatory authorities”) that oversee our health care professionals. Such disclosures would typically be for the purposes of assisting in investigations or complying with an order issued by a regulatory authority. When personal information is disclosed to a regulatory authority, it will be subject to the privacy obligations and policies applicable to that regulatory authority.
We may disclose limited amounts of personal information, such as a hashed email address or tokens generated from cookies to our third-party partners, including Meta, for the purpose of assessing and improving our business operations and strategies relating to advertising. In such cases, the personal information will be handled in accordance with the contractual provisions in place between Massage Experts (or our third-party service provider) and Meta and will be subject to Meta’s privacy policies and procedures.
We may also disclose your personal information as permitted or required by law. For example, we and our third-party service providers may disclose your personal information to law enforcement, government bodies or other organizations in response to a warrant, subpoena, or other court order. Such disclosures may also be made for the purposes of investigating a breach of an agreement or contravention of law, for detecting, suppressing, or preventing fraud, or as otherwise may be required or permitted by applicable law.
Finally, we may also disclose personal information to another organization if:
- we buy, sell, or otherwise acquire or dispose of our organization or a part of our organization, or any of its assets;
- we merge or amalgamate our organization with another;
- we make or receive a loan or other financing;
- an organization creates a charge on, or the take of a security interest in or a security on, any assets or securities of our organization; and
- we lease or licensing any of an organization’s assets.
Any such disclosures will be conducted in accordance with applicable law.
Your Rights
Where granted by applicable law, you have the right to request access to the personal information that we have collected about you and to request that any inaccuracies in that information be corrected. You may also have the right to request that the personal information we have about you be deleted or de-indexed, in certain circumstances.
You also have the right to request that we cease processing your personal information at any time, subject to legal and contractual obligations and reasonable notice. If you request to “opt out” or withdraw your consent for the collection, use and/or disclosure of your personal information, we may inform you of the consequences of doing so before processing your request.
To exercise any of the above-mentioned rights, please contact us using the contact information provided below.
In addition, you can opt-out of our marketing communications at any time by contacting us using the information provided below or using the “unsubscribe” mechanism included in the communication; however, you will continue to receive transactional messages from us, as may be relevant, and correspondence relating inquiries, comments, or complaints.
If you believe that your privacy rights have been violated, or that we have not complied with our Privacy Policy or obligations under relevant privacy law, we encourage you to reach out to us using the contact information provided below. You also have a right to file a complaint with the applicable privacy regulation.
Cookies And Tracking Information
As mentioned above, we may use cookies and similar technologies to help us personalize your experience, better understand your preferences, understand which parts of our website you have visited and gather usage and performance data. This type of data will be collected when you visit our websites, use our online services, and view our email messages and advertisements.
To elaborate on the uses mentioned above, cookies may be used for targeted online advertising by Massage Experts and third-party merchants on third-party websites. We may work with advertising companies that use their own tracking technologies (including cookies) on our websites to provide you with tailored advertisements on our behalf. These companies may collect information about your activity across your different devices on our website and on third-party websites and applications and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you. This information may also be used to evaluate the effectiveness of our online advertising campaigns.
You can opt out of our collection and use of cookies. There are simple procedures in most browsers that allow you to delete existing cookies, to automatically decline cookies, or to be given the choice of declining or accepting cookies. Please refer to your browser instructions or help screen to learn more about these functions. If you choose to decline cookies, this may impair your ability to access and use some parts of our website.
Third-Party Websites
Our website may include links to third-party websites. If you click on one of those links, you will be taken to a site that may collect information about you. This Privacy Policy does not apply to any linked websites that are operated by third parties. If you follow a link to a third-party website, we encourage you to review the third-party’s privacy policies to ensure that they are acceptable to you.
Contact Us
If you have any questions, comments, or concerns regarding our Privacy Policy and practices, then contact us in writing as set out below:
The Privacy Officer
HS Massage Experts Corporation
1550-16th Avenue, Building D
Richmond Hill, ON
L4B 3K9
905.737.6467
